A message of hope for 2021: 6 crucial lessons from this year

Shahin Ashraf, Head of Global Advocacy.

As we approach the new year, Islamic Relief’s head of global advocacy, Shahin Ashraf, shares her 6 lessons from 2020.

Do what is beautiful. God loves those who do what is beautiful. (Qur’an, 2:195)

I’ve witnessed hope in 2020, I’ve seen it and I’ve lived it.

As we now approach a new year, such hope definitely leads me to believe that 2021 will be a greater year for faith and humanity.

Without exception, every person this year has faced a challenge or difficulty and many have even felt overwhelmed to the point where they see no way out. But there is hope.

The word raḥma (mercy) conveys the meaning of love and compassion. The Qur’ān teaches that no-one should ever lose hope or despair, and to remember God’s raḥma.

This reminds me of the story of Prophet Yusuf (AS) who was sold into slavery by his brothers. Despite such hardship, he went on to become an advisor to the Pharaoh.

The lesson here is that God ultimately has a plan for each of us.

We do not understand why things happen to us now, but down the line, we may look back and recognise that those challenges were necessary to make us the better person we now have become.

The story of Prophet Ayub’s resilience, perseverance and patience in dealing with trials and tribulations is also one of the many stories recorded in the Qur’an.

So here are six things we have learnt this year at Islamic Relief and that set a foundation for what we hope for the year to come.

Jewish-Muslim collaboration at Islamic Relief is helping support refugees in need.

1. Faith plays a crucial role in bringing people together

Different faiths working together is something that truly inspires me.

In Greece for example, we’ve just this month started a new project with the Jewish humanitarian organisation HIAS to provide vulnerable refugees with mental health support and legal advice.

Muslim and Jewish organisations are supporting Greek orthodox Christian lawyers who are working throughout Christmas to support refugees of all faiths and none from all over the world.

So something that gives us hope for 2021 at Islamic Relief is the concept of working together.

2. We can make a real difference combatting climate change

It’s been a year of real action on climate change. Communities we work with are taking vital steps to combat climate change.

For example, in arid regions of Pakistan, we’re working with farmers to use special seeds that require less water and to expand solar and wind power systems in remote areas. However, this kind of community action needs more global leadership.

And with the UK hosting COP26 in November 2021, we have a great opportunity to make 2021 the year when governments finally take real action to address the climate emergency and reduce emissions.

We hope that governments will use this year to take real steps towards reducing man-made greenhouse emissions to zero.

Islamic Relief staff and volunteers at the Care International UK March for Women calling for real action against climate change

3. There’s hope for gender justice!

We’re seeing real positive change on issues of gender justice and ending discrimination and harmful practices against women and girls.

Young people are taking action and leading the way in their communities. In Somalia for example, we’re working with teenage girls who are campaigning for an end to female genital mutilation/cutting (FGM/C) in their villages. And they’re getting boys involved too!

Slowly they’re changing attitudes among the next generation, alhamdulillah!

Meanwhile, in Mali, we’re supporting children’s rights clubs led by schoolchildren who advocate to local elders for measures to be put into place to stop child abuse and child marriage. This also critically includes advocating for girls to stay in school.

Next year we’re launching the Islamic Gender Justice Declaration – a landmark commitment by communities and organisations of all faiths to use key Islamic faith principles of justice and balance to challenge harmful cultural practices and social conditions. Watch this space!

Working with women and girls in Niger to reduce gender-based violence and early/forced marriage

4. We need to focus on community peacebuilding – yes it takes a village!

There is a lot of conflict in the world but we’re continuing to see real examples of how a faith and community-based approach to local peacebuilding can show the way for reducing conflict.

In Mandera in north-eastern Kenya, where there are frequent clashes between different clans, we’ve supported local peace councils, getting more youth and women involved in mediating tensions. As a result, there’s been a reduction in inter-clan conflicts.

Over in Pakistan, youth are traditionally excluded from peacebuilding and reconciliation during community disputes that often escalate into deadly violence. However, one of the village youth groups supported by Islamic Relief worked with the local police to solve a conflict over access to a water well.

The community elders saw their impact and allowed the youth to get involved in other disputes. The group has since resolved eight local disputes this year. Fantastic changes!

Working with the local community, Myanmar

5. The spirit of humanity and giving never ceases to amaze!

This has been an incredibly difficult year for everyone. Compassion and generosity are therefore more important than ever.

Despite the difficulties with the Covid-19 pandemic, it’s been truly heartening to see how, even at this time, people continue to give money to those less fortunate than themselves.

Although many governments are cutting aid budgets, our supporters are still being extremely generous and are more determined than ever to help the world’s most vulnerable people.

Alhamdulillah, hundreds of students and volunteers raised a staggering £878,000 for Charity Week in the UK this year, despite the pandemic and the challenges of social distancing. SubhanAllah!

6. We need to talk openly about race, identity and belonging

This year we have seen inequalities surface, from within the health sector, financial struggles, a rise in domestic abuse and the resurgence of racist acts.

We need to know the difference between diversity and inclusion. Inclusion isn’t simply about numbers but creating real spaces where diverse voices are listened to, appreciated and part of change-making processes.

Simply “being in the room” isn’t enough – we need to make sure that voices are heard, experiences are understood and those new ways of working are created.

As an organisation, we will continue to challenge inequalities across the board.

We need to continue striving for greater inclusion in every sector

Quite simply: if there are no people of colour in strategy-making positions in an organisation, this needs fixing. And we intend to do this!

I’ll end with some final words from the Sufi Muslim women poet Rabiaa al Basri:

My Greatest Need Is You,

Your hope in my heart is the rarest treasure

Your Name on my tongue is the sweetest word.

Let’s hope that 2021 brings greater ease, unity and peace.

Here’s to a great 2021. Happy New Year from all of us at Islamic Relief!

new director

Director of Network and Resource Development

Adnan joined Islamic Relief in 2004 as a regional fundraiser in the UK. He worked in multiple roles over 10 years at Islamic Relief UK, including setting up the first digital team and leading the growth of digital fundraising and engagement. Adnan also led numerous fundraising and marketing campaigns, which played a significant part in the growth of Islamic Relief UK.

Having moved to Islamic Relief Worldwide in 2014, Adnan has held different roles that have helped grow Islamic Relief’s global digital footprint into new geographic territories, supporting Islamic Relief members with their digital and marketing growth as well as developing new products and initiatives for the Islamic Relief family.

Adnan graduated in Industrial Design and Technology from Loughborough University. He has since completed an Advanced Diploma in Business Administration from Durham University and a Diploma in Digital Marketing from the Institute of Data and Marketing.

Nadeem Azhar

General Counsel

Nadeem joined Islamic Relief Worldwide in September 2022. He has worked in the charitable sector for over a decade.

He studied Modern History and Politics at Manchester University, and at the University of Law in London before qualifying as a solicitor in 2011.

Nadeem is an experienced corporate, commercial and governance lawyer, having worked with various faith-based and grant making charities as well those in health and education settings. He was a partner at a law firm in London before moving in-house where he focused on setting up and restructuring charities and social enterprises.

Most recently, Nadeem was Lead Counsel at Mind, a leading mental health charity, where he co-authored a new federation agreement, revamped legal processes, and played a major role in developing its strategic and fundraising partnerships.

Nadeem has been a charity trustee for the Seafarers Charity, as well as many grant-making bodies and theatre companies.

Adnan Hafiz

Director of Network and Resource Development

Adnan joined Islamic Relief in 2004 as a regional fundraiser in the UK. He worked in multiple roles over 10 years at Islamic Relief UK, including setting up the first digital team and leading the growth of digital fundraising and engagement. Adnan also led numerous fundraising and marketing campaigns, which played a significant part in the growth of Islamic Relief UK.

Having moved to Islamic Relief Worldwide in 2014, Adnan has held different roles that have helped grow Islamic Relief’s global digital footprint into new geographic territories, supporting Islamic Relief members with their digital and marketing growth as well as developing new products and initiatives for the Islamic Relief family.

Adnan graduated in Industrial Design and Technology from Loughborough University. He has since completed an Advanced Diploma in Business Administration from Durham University and a Diploma in Digital Marketing from the Institute of Data and Marketing.

Board of Directors
Javed Akhtar

Director of Finance

Javed Akhtar has more than a decade of experience at Islamic Relief, having worked in a similar role between 2003-2014. In that role he strove to implement wide-ranging financial and accounting processes which aided in the transparent nature in which Islamic Relief now operates.

Javed also has diverse experience across the private sector, having worked at American chemicals and pharmaceutical giant DuPont, shipping firm FedEX and technology consultancy company Accenture. In all his roles, he prioritises using the latest technologies to improve monitoring and reporting at every level. Javed’s commitment to embracing digital end-to-end technology, enhancing accountability to our stakeholders and promoting financial transparency is ensuring that we remain at the forefront of financial developments in the sector.

By training, Javed is a chartered accountant with a Master’s degree in NGO Management with Charity Accounting and Financial Management from Cass Business School.
Board of Directors
Affan Cheema  

Director of International Programmes

Affan Cheema is an experienced leader who has spent 25 years working in the international aid sector on poverty eradication in Asia, Africa and the Middle East. He has worked in fast onset emergencies, protracted crisis and development environments whilst working for Islamic Relief Worldwide and Care International. He is also a trustee of South West International Development Network (SWIDN).

Through his career Affan has held numerous roles including institutional fundraising, programme and grant management, and programme quality assurance.  Affan’s leadership has helped Islamic Relief Worldwide secure the highly coveted Core Humanitarian Standard (CHS), seen as the sector’s premier benchmark for operational excellence.

Affan completed his BA in Economics and Geography from University of London (School of Oriental and African Studies) and his MSc in Development Administration and Planning from the University of Bristol. He is PRINCE2 qualified, is a keen sportsman and recently co-edited a book entitled -Islam and International Development: Insights for working with Muslim Communities-.
Board of Directors
Dr Hossam Said

Managing Director, Humanitarian Academy for Development (HAD)

For nearly three decades Dr Hossam has provided the strategic vision to manage, lead and develop a range of international humanitarian interventions around the world.

At the start of his career, Dr Hossam served on the Board of Directors of the Egyptian Medical Syndicate, before moving to Islamic Relief Worldwide to manage the core global business activities as International Programmes Director.

During this time the organisation increased its global reach, gaining both domestic and international repute and credibility. Dr Hossam has also served on the Islamic Relief Worldwide Board of Management and Executive Committee for the past 15 years; sharing responsibility for strategic organisational development and the change management process, whilst forging strong relationships with many other charities.

Dr Hossam gained an MBA from Aston Business School in 2004 and graduated as a Medical Doctor from Cairo University in 1981.
Board of Directors
Martin Cottingham  

Director of External Relations and Advocacy

Martin Cottingham joined Islamic Relief in 2012 as IRUK Media Relations Manager, and was appointed Head of Communications in 2015 before taking up his current position as Director of External Relations and Advocacy for Islamic Relief Worldwide.

Martin has helped Islamic Relief to increase its mainstream media profile and expand its campaigning work, producing hard-hitting advocacy reports on floods in Pakistan (2011) famine in Somalia (2012) disaster risk reduction (2013) and aid to Afghanistan (2014). He has over 20 years’ experience working in media, communications and marketing roles for international development and environmental charities.

Martin graduated from the University of London with a degree in English and Drama (1982-85) then trained as a journalist with a postgraduate diploma at City University (1986-87). He has previously worked for Christian Aid as Editor of Christian Aid News and Media Relations Manager (1988-97) for Oxfam as Regional Campaigns Manager (1997-2000) and at the Soil Association as Marketing Director (2001-2006), as well as working for a wide range of organisations as a freelance writer, researcher and communications consultant.

Tufail Hussain

Director of Islamic Relief UK

Tufail Hussain has 17 years’ experience in the humanitarian and development sector, leading on marketing and fundraising campaigns for several organisations before joining Islamic Relief UK in 2016 as Deputy Director. Tufail was appointed Director of Islamic Relief UK in 2019 and in 2021 provided valuable leadership as interim CEO of Islamic Relief Worldwide.

Tufail is driven by a passion for empowering disadvantaged youth and mentors a number of young people. He also works to strengthen engagement between British Muslims and wider society. Under his leadership, Islamic Relief UK has significantly increased its income and developed successful partnerships with communities across the country. He has travelled around the world to raise awareness of major emergencies such as the Syria, Yemen and Afghanistan crises and the floods in Pakistan and Sudan.

A father to 5 daughters and a son, Tufail is also a sports enthusiast and passionate Liverpool FC supporter. Tufail has run the London Marathon twice, raising over £35,000 for humanitarian causes.

Before joining Islamic Relief he was CEO of Orphans in Need, where he oversaw a new strategy that increased income from £2 million to £9 million in 3 years and opened up new UK and international offices. Tufail is also a trustee of the Muslim Charities Forum and a Director of TIC International (Islamic Relief Worldwide’s clothes recycling and trading arm).
Waseem Ahmad

Chief Executive Officer

Waseem Ahmad joined the Islamic Relief family over 24 years ago, serving as Programme Officer in the Balochistan province of south-western Pakistan before becoming Head of Programmes in Pakistan. Waseem then moved to Oxfam and Tearfund before returning to Islamic Relief to establish our mission in Malawi. Later serving as Head of Programme Funding and Partnerships, Waseem led the response to major crises across the globe, including the East Africa drought, Pakistan earthquake and the Indian Ocean Tsunami.

Waseem then served for nearly 6 years as our Director of International Programmes, during which time the charity secured and retained the coveted Core Humanitarian Standard certification in recognition of the quality of our programming. He was appointed CEO of Islamic Relief in May 2021.

With a special interest in community mobilisation and infrastructure, Waseem received an MSc in Project Planning and Management from the University of Bradford, as well as an MSc in Economics from Arid Agriculture University in Rawalpindi, Pakistan.

Waseem has also worked for Lepra Health in Action and is a member of the International Civil Society Centre’s Board of Trustees. The father-of-3 enjoys walking and playing football, and is a keen birdwatcher.