Why we must never forget the horrors of the Srebrenica genocide

This Srebrenica Memorial Day, Islamic Relief’s chair of trustees, Lamia El Amri, reflects on the resilience of genocide survivors and issues a rallying call to end hatred for good.

Today many thousands of people in Srebrenica will gather in the Memorial Cemetery to mourn. They remember their fathers, brothers, sons and friends.

Thousands died in the 1995 massacre, which is seared on our memories as arguably the darkest day of the Balkan wars.

Those that survived and those that bore witness continue to endure pain and trauma that stretches beyond a single day.

They cannot escape the brutal history of Srebrenica, as I saw for myself in Bosnia and Herzegovina a few weeks ago.

There, I visited the town’s cemetery. It holds 8,000 tombstones, all marked with the same terrible date.

Wounds from the genocide may never heal

Though you can’t tell just by looking, almost everyone you meet in Srebrenica has in some way been touched by the massacre. Meeting people like Nedzad Avidic showed me that the wounds are deep and still raw in this community.

My colleagues and I met Nedzad on an unremarkable Sunday evening last month. He was smartly dressed and softly spoken. He seemed no different to anyone else in the group standing outside a disused battery factory.

But we were not at an ordinary disused building.

This factory once housed the UN forces who failed to stop the slaughter of thousands of men and boys. It is now the town’s main attraction: the Srebrenica–Potočari Memorial and Cemetery for the Victims of the 1995 Genocide.

And, we discovered, Nedzad himself was far from unremarkable: he was a survivor of one of the most unimaginable and shameful atrocities in living memory.

Left to right: Emir Cica, Nedzad Avidic, Lamia Lamia El Amri and Khaleel Desai.

A teenager selected for death now stands witness

Nedzad was just 17-years old when he was selected for death in July 1995. The Bosnian Serb Army of Republika Srpska (VRS), under the command of Ratko Mladić, detained him with thousands of others, picked out because of their identity.

Around midnight, the army bound the boy’s arms and marched him to a field.

Then they opened fire.

Nedzad was left for dead after being shot three times: in the stomach, arm, and foot. But unlike the 8,373 people officially declared killed in the Srebrenica genocide, the bullets fired at him did not end his life.

Instead he would be one of the few survivors of the massacre, and would go on to bear powerful witness to the events of that July. His is a story of extraordinary personal resilience and bravery, despite the horrors he lived through and the loss he still lives with.

He spoke openly and calmly to me and our country director Emir Cica, and head of governance Khaleel Desai. His composure was strikingly at odds with the story he told.

“I had to choose between my mother and three sisters and my father, not knowing if I would see the other again,” he said, describing his agonising decision to join his father and other men and boys fleeing from the approaching forces – rather than staying with his mother and sisters who sought the protection of the UN forces.

Nedzad was one of the witnesses to bravely give evidence at the International Criminal Tribunal for the former Yugoslavia (ICTY).

He and others helped secure the sentencing of 90 individuals, including former Bosnian Serb President Radovan Karadžić.

Inside the disused factory that once served as a base for UN forces.

Islamic Relief provides vital support for recovering communities

Facing up to the sheer scale and tragedy of their loss, after the war people in Srebrenica and across the country began the enormous task of repairing shattered lives and communities.

Islamic Relief, one of the first international aid agencies to respond when war broke out in 1992, helped throughout the fighting. In total, we delivered over 7,000 tonnes of aid.

When the conflict ended we began restoring homes, schools and health centres and helped families to earn a living once more.

To this day, Islamic Relief supports people who were forced from their homes and communities. Thanks to our generous and committed donors, we are also giving over 1,300 orphaned children life-changing financial support.

Brighter futures in Bosnia and Herzegovina

The wounds of unimaginable human actions are still very raw and unhealed, with many still struggling to understand why their fathers, brothers and sons were brutally killed.

With that in mind, it was heartening to meet some of the families that we helped to set up small honey and fruit farms. I admire their courage and determination to build brighter futures despite the grim legacy of suffering and heartbreak.

Islamic Relief will continue to support and empower the people of Bosnia and Herzegovina – throughout the year, not just on Srebrenica Memorial Day.

We must learn from survivors and end hate

We keep them in our hearts as we remember that this genocide happened only decades after the world said ‘never again’ to the horrors of the Holocaust. It is therefore critical that we learn the lessons that survivors have to teach us. Nedzad’s words haunt me:

“I thought that people would take it more seriously and not allow these horrible crimes to happen again, but unfortunately this is not the case and we still see mass persecutions and killings all over the world.”

This is a stark reminder that we must do all we can to end hatred, racism, and intolerance – not just in Bosnia and Herzegovina but across the world.

Discover more about Islamic Relief’s work in Bosnia and Herzegovina and donate today to support our vital efforts.

new director

Director of Network and Resource Development

Adnan joined Islamic Relief in 2004 as a regional fundraiser in the UK. He worked in multiple roles over 10 years at Islamic Relief UK, including setting up the first digital team and leading the growth of digital fundraising and engagement. Adnan also led numerous fundraising and marketing campaigns, which played a significant part in the growth of Islamic Relief UK.

Having moved to Islamic Relief Worldwide in 2014, Adnan has held different roles that have helped grow Islamic Relief’s global digital footprint into new geographic territories, supporting Islamic Relief members with their digital and marketing growth as well as developing new products and initiatives for the Islamic Relief family.

Adnan graduated in Industrial Design and Technology from Loughborough University. He has since completed an Advanced Diploma in Business Administration from Durham University and a Diploma in Digital Marketing from the Institute of Data and Marketing.

Nadeem Azhar

General Counsel

Nadeem joined Islamic Relief Worldwide in September 2022. He has worked in the charitable sector for over a decade.

He studied Modern History and Politics at Manchester University, and at the University of Law in London before qualifying as a solicitor in 2011.

Nadeem is an experienced corporate, commercial and governance lawyer, having worked with various faith-based and grant making charities as well those in health and education settings. He was a partner at a law firm in London before moving in-house where he focused on setting up and restructuring charities and social enterprises.

Most recently, Nadeem was Lead Counsel at Mind, a leading mental health charity, where he co-authored a new federation agreement, revamped legal processes, and played a major role in developing its strategic and fundraising partnerships.

Nadeem has been a charity trustee for the Seafarers Charity, as well as many grant-making bodies and theatre companies.

Adnan Hafiz

Director of Network and Resource Development

Adnan joined Islamic Relief in 2004 as a regional fundraiser in the UK. He worked in multiple roles over 10 years at Islamic Relief UK, including setting up the first digital team and leading the growth of digital fundraising and engagement. Adnan also led numerous fundraising and marketing campaigns, which played a significant part in the growth of Islamic Relief UK.

Having moved to Islamic Relief Worldwide in 2014, Adnan has held different roles that have helped grow Islamic Relief’s global digital footprint into new geographic territories, supporting Islamic Relief members with their digital and marketing growth as well as developing new products and initiatives for the Islamic Relief family.

Adnan graduated in Industrial Design and Technology from Loughborough University. He has since completed an Advanced Diploma in Business Administration from Durham University and a Diploma in Digital Marketing from the Institute of Data and Marketing.

Board of Directors
Javed Akhtar

Director of Finance

Javed Akhtar has more than a decade of experience at Islamic Relief, having worked in a similar role between 2003-2014. In that role he strove to implement wide-ranging financial and accounting processes which aided in the transparent nature in which Islamic Relief now operates.

Javed also has diverse experience across the private sector, having worked at American chemicals and pharmaceutical giant DuPont, shipping firm FedEX and technology consultancy company Accenture. In all his roles, he prioritises using the latest technologies to improve monitoring and reporting at every level. Javed’s commitment to embracing digital end-to-end technology, enhancing accountability to our stakeholders and promoting financial transparency is ensuring that we remain at the forefront of financial developments in the sector.

By training, Javed is a chartered accountant with a Master’s degree in NGO Management with Charity Accounting and Financial Management from Cass Business School.
Board of Directors
Affan Cheema  

Director of International Programmes

Affan Cheema is an experienced leader who has spent 25 years working in the international aid sector on poverty eradication in Asia, Africa and the Middle East. He has worked in fast onset emergencies, protracted crisis and development environments whilst working for Islamic Relief Worldwide and Care International. He is also a trustee of South West International Development Network (SWIDN).

Through his career Affan has held numerous roles including institutional fundraising, programme and grant management, and programme quality assurance.  Affan’s leadership has helped Islamic Relief Worldwide secure the highly coveted Core Humanitarian Standard (CHS), seen as the sector’s premier benchmark for operational excellence.

Affan completed his BA in Economics and Geography from University of London (School of Oriental and African Studies) and his MSc in Development Administration and Planning from the University of Bristol. He is PRINCE2 qualified, is a keen sportsman and recently co-edited a book entitled -Islam and International Development: Insights for working with Muslim Communities-.
Board of Directors
Dr Hossam Said

Managing Director, Humanitarian Academy for Development (HAD)

For nearly three decades Dr Hossam has provided the strategic vision to manage, lead and develop a range of international humanitarian interventions around the world.

At the start of his career, Dr Hossam served on the Board of Directors of the Egyptian Medical Syndicate, before moving to Islamic Relief Worldwide to manage the core global business activities as International Programmes Director.

During this time the organisation increased its global reach, gaining both domestic and international repute and credibility. Dr Hossam has also served on the Islamic Relief Worldwide Board of Management and Executive Committee for the past 15 years; sharing responsibility for strategic organisational development and the change management process, whilst forging strong relationships with many other charities.

Dr Hossam gained an MBA from Aston Business School in 2004 and graduated as a Medical Doctor from Cairo University in 1981.
Board of Directors
Martin Cottingham  

Director of External Relations and Advocacy

Martin Cottingham joined Islamic Relief in 2012 as IRUK Media Relations Manager, and was appointed Head of Communications in 2015 before taking up his current position as Director of External Relations and Advocacy for Islamic Relief Worldwide.

Martin has helped Islamic Relief to increase its mainstream media profile and expand its campaigning work, producing hard-hitting advocacy reports on floods in Pakistan (2011) famine in Somalia (2012) disaster risk reduction (2013) and aid to Afghanistan (2014). He has over 20 years’ experience working in media, communications and marketing roles for international development and environmental charities.

Martin graduated from the University of London with a degree in English and Drama (1982-85) then trained as a journalist with a postgraduate diploma at City University (1986-87). He has previously worked for Christian Aid as Editor of Christian Aid News and Media Relations Manager (1988-97) for Oxfam as Regional Campaigns Manager (1997-2000) and at the Soil Association as Marketing Director (2001-2006), as well as working for a wide range of organisations as a freelance writer, researcher and communications consultant.

Tufail Hussain

Director of Islamic Relief UK

Tufail Hussain has 17 years’ experience in the humanitarian and development sector, leading on marketing and fundraising campaigns for several organisations before joining Islamic Relief UK in 2016 as Deputy Director. Tufail was appointed Director of Islamic Relief UK in 2019 and in 2021 provided valuable leadership as interim CEO of Islamic Relief Worldwide.

Tufail is driven by a passion for empowering disadvantaged youth and mentors a number of young people. He also works to strengthen engagement between British Muslims and wider society. Under his leadership, Islamic Relief UK has significantly increased its income and developed successful partnerships with communities across the country. He has travelled around the world to raise awareness of major emergencies such as the Syria, Yemen and Afghanistan crises and the floods in Pakistan and Sudan.

A father to 5 daughters and a son, Tufail is also a sports enthusiast and passionate Liverpool FC supporter. Tufail has run the London Marathon twice, raising over £35,000 for humanitarian causes.

Before joining Islamic Relief he was CEO of Orphans in Need, where he oversaw a new strategy that increased income from £2 million to £9 million in 3 years and opened up new UK and international offices. Tufail is also a trustee of the Muslim Charities Forum and a Director of TIC International (Islamic Relief Worldwide’s clothes recycling and trading arm).
Waseem Ahmad

Chief Executive Officer

Waseem Ahmad joined the Islamic Relief family over 24 years ago, serving as Programme Officer in the Balochistan province of south-western Pakistan before becoming Head of Programmes in Pakistan. Waseem then moved to Oxfam and Tearfund before returning to Islamic Relief to establish our mission in Malawi. Later serving as Head of Programme Funding and Partnerships, Waseem led the response to major crises across the globe, including the East Africa drought, Pakistan earthquake and the Indian Ocean Tsunami.

Waseem then served for nearly 6 years as our Director of International Programmes, during which time the charity secured and retained the coveted Core Humanitarian Standard certification in recognition of the quality of our programming. He was appointed CEO of Islamic Relief in May 2021.

With a special interest in community mobilisation and infrastructure, Waseem received an MSc in Project Planning and Management from the University of Bradford, as well as an MSc in Economics from Arid Agriculture University in Rawalpindi, Pakistan.

Waseem has also worked for Lepra Health in Action and is a member of the International Civil Society Centre’s Board of Trustees. The father-of-3 enjoys walking and playing football, and is a keen birdwatcher.