World Vegan Day: what is the case for eating less meat?

A vegan for three decades, Martin Cottingham reflects on increasing awareness of the benefits of eating less meat – and why it is relevant to Islamic Relief.

Martin Cottingham, Director of External Relations and Advocacy for Islamic Relief.

World Vegan Day, November 1, is not necessarily an event you would expect a Muslim organisation to pay much attention to.

But as a vegan of 30 years standing, one who has worked for Islamic Relief for nearly a third of that time, I see a growing awareness in the organisation of the environmental benefits of eating less meat in a world ravaged by climate change. And so I have gladly accepted my colleagues’ invitation to write a blog on the issues.

My own journey to veganism began at university in the 1980s, when I adopted a vegetarian diet. I was active in a student movement called Third World First – still going strong today as People and Planet. Thanks to Third World First, I became acutely aware of the negative impact on poorer countries of unequal terms of trade and the environmental problems caused by western patterns of consumption.

I had three main motivations for going vegetarian. One was animal welfare, not wanting to be part of the factory farming of livestock. Another was my own health and well-being, wanting to move away from a diet high in saturated fat.

The biggest factor of all was ecology – ensuring the best use of resources to feed a fast-growing global population in a grossly unequal world, without upsetting the balance of nature and ruining the environment for future generations.

From vegetarian to vegan

A couple of years later I decided to go fully vegan. A passionate campaigner for the cause persuaded me that veganism would be the most complete dietary expression of my animal welfare, health and ecological values.

What was a distinctly unfashionable diet 30 years ago is now growing rapidly. The Vegan Society reports that interest in veganism increased sevenfold in the 5 years between 2014 and 2019, according to Google search trends. It now gets almost 4 times more interest than vegetarian and gluten-free searches.

So what is the case for a plant-based diet, what is its relevance to Islamic Relief, and how does veganism sit with the Muslim faith and the meat-rich diet favoured by many Muslims?

Research from Oxford University published in 2016 found that a global switch to diets that rely less on meat and more on fruit and vegetables could save up to 8 million lives by 2050, reduce greenhouse gas emissions by two-thirds, and lead to healthcare-related savings and avoided climate damages of $1.5 trillion.

The projections for lives saved are very compelling, and the climate dimension is particularly significant. Global warming is in danger of spiralling out of control and the poorest countries are already bearing the brunt of this – yet contributing least to greenhouse gas emissions. Land that was previously productive is being turned to desert, while droughts and floods are increasing in frequency and severity.

Islamic Relief is on the frontline of helping the communities worst affected, and in the forefront of campaigning for reductions in emissions that will save lives and protect threatened livelihoods.

Meat production and consumption require 2.5 times more energy, 2.9 times more water, 13 times more fertiliser and 1.4 times more pesticides than a vegetarian diet. For the planet to stand a chance of surviving, a 40% reduction in meat consumption in developed countries has been urged by a study published by medical periodical The Lancet, down to a maximum 90g per person per day.

Local people in Satkira, Bangladesh, are growing sunflowers through an Islamic Relief project to help them adapt their livelihoods to climate change challenges.

Reducing meat consumption

It is appropriate, therefore, that Islamic Relief’s environment policy stipulates that “all meals or refreshments paid for by Islamic Relief for internal staff meetings, lunchtime events or external meetings during working hours [should be] meat-free”. The policy adds that in the longer term “all food and beverages purchased…for staff and guest consumption [should be] organic, Fairtrade, locally sourced and/or seasonal (where available)”.

Far be it for me as a Christian to pronounce on how reducing meat consumption sits with the Muslim faith. But I am indebted to colleagues who have shared thoughts on the subject with me.

I was particularly taken with a paper on Islam and Consumption, written for Islamic Relief by Martyn Rush and published by our Humanitarian Academy for Development. Rush argues that just because something is halal, that does not mean it is tayyeb. In other words, just because it’s permitted and lawful, it doesn’t make it good or virtuous.

Rush struggles to see the current pattern of meat consumption as a good thing in the climate context. He argues that in a world afflicted by mass malnutrition and “buffeted and assaulted by the effects of climate change”, we need to ask “whether meat can be tayyeb, whether it can ever be sustainable for the mass market of billions”. He adds that in terms of the maqasid priorities, “it is life itself that is under threat, and must be protected against mere preferences or lower order lifestyle choices”.

World Vegan Day, and the World Vegan Month it kicks off, is a good time for us all to re-evaluate.

new director

Director of Network and Resource Development

Adnan joined Islamic Relief in 2004 as a regional fundraiser in the UK. He worked in multiple roles over 10 years at Islamic Relief UK, including setting up the first digital team and leading the growth of digital fundraising and engagement. Adnan also led numerous fundraising and marketing campaigns, which played a significant part in the growth of Islamic Relief UK.

Having moved to Islamic Relief Worldwide in 2014, Adnan has held different roles that have helped grow Islamic Relief’s global digital footprint into new geographic territories, supporting Islamic Relief members with their digital and marketing growth as well as developing new products and initiatives for the Islamic Relief family.

Adnan graduated in Industrial Design and Technology from Loughborough University. He has since completed an Advanced Diploma in Business Administration from Durham University and a Diploma in Digital Marketing from the Institute of Data and Marketing.

Nadeem Azhar

General Counsel

Nadeem joined Islamic Relief Worldwide in September 2022. He has worked in the charitable sector for over a decade.

He studied Modern History and Politics at Manchester University, and at the University of Law in London before qualifying as a solicitor in 2011.

Nadeem is an experienced corporate, commercial and governance lawyer, having worked with various faith-based and grant making charities as well those in health and education settings. He was a partner at a law firm in London before moving in-house where he focused on setting up and restructuring charities and social enterprises.

Most recently, Nadeem was Lead Counsel at Mind, a leading mental health charity, where he co-authored a new federation agreement, revamped legal processes, and played a major role in developing its strategic and fundraising partnerships.

Nadeem has been a charity trustee for the Seafarers Charity, as well as many grant-making bodies and theatre companies.

Adnan Hafiz

Director of Network and Resource Development

Adnan joined Islamic Relief in 2004 as a regional fundraiser in the UK. He worked in multiple roles over 10 years at Islamic Relief UK, including setting up the first digital team and leading the growth of digital fundraising and engagement. Adnan also led numerous fundraising and marketing campaigns, which played a significant part in the growth of Islamic Relief UK.

Having moved to Islamic Relief Worldwide in 2014, Adnan has held different roles that have helped grow Islamic Relief’s global digital footprint into new geographic territories, supporting Islamic Relief members with their digital and marketing growth as well as developing new products and initiatives for the Islamic Relief family.

Adnan graduated in Industrial Design and Technology from Loughborough University. He has since completed an Advanced Diploma in Business Administration from Durham University and a Diploma in Digital Marketing from the Institute of Data and Marketing.

Board of Directors
Javed Akhtar

Director of Finance

Javed Akhtar has more than a decade of experience at Islamic Relief, having worked in a similar role between 2003-2014. In that role he strove to implement wide-ranging financial and accounting processes which aided in the transparent nature in which Islamic Relief now operates.

Javed also has diverse experience across the private sector, having worked at American chemicals and pharmaceutical giant DuPont, shipping firm FedEX and technology consultancy company Accenture. In all his roles, he prioritises using the latest technologies to improve monitoring and reporting at every level. Javed’s commitment to embracing digital end-to-end technology, enhancing accountability to our stakeholders and promoting financial transparency is ensuring that we remain at the forefront of financial developments in the sector.

By training, Javed is a chartered accountant with a Master’s degree in NGO Management with Charity Accounting and Financial Management from Cass Business School.
Board of Directors
Affan Cheema  

Director of International Programmes

Affan Cheema is an experienced leader who has spent 25 years working in the international aid sector on poverty eradication in Asia, Africa and the Middle East. He has worked in fast onset emergencies, protracted crisis and development environments whilst working for Islamic Relief Worldwide and Care International. He is also a trustee of South West International Development Network (SWIDN).

Through his career Affan has held numerous roles including institutional fundraising, programme and grant management, and programme quality assurance.  Affan’s leadership has helped Islamic Relief Worldwide secure the highly coveted Core Humanitarian Standard (CHS), seen as the sector’s premier benchmark for operational excellence.

Affan completed his BA in Economics and Geography from University of London (School of Oriental and African Studies) and his MSc in Development Administration and Planning from the University of Bristol. He is PRINCE2 qualified, is a keen sportsman and recently co-edited a book entitled -Islam and International Development: Insights for working with Muslim Communities-.
Board of Directors
Dr Hossam Said

Managing Director, Humanitarian Academy for Development (HAD)

For nearly three decades Dr Hossam has provided the strategic vision to manage, lead and develop a range of international humanitarian interventions around the world.

At the start of his career, Dr Hossam served on the Board of Directors of the Egyptian Medical Syndicate, before moving to Islamic Relief Worldwide to manage the core global business activities as International Programmes Director.

During this time the organisation increased its global reach, gaining both domestic and international repute and credibility. Dr Hossam has also served on the Islamic Relief Worldwide Board of Management and Executive Committee for the past 15 years; sharing responsibility for strategic organisational development and the change management process, whilst forging strong relationships with many other charities.

Dr Hossam gained an MBA from Aston Business School in 2004 and graduated as a Medical Doctor from Cairo University in 1981.
Board of Directors
Martin Cottingham  

Director of External Relations and Advocacy

Martin Cottingham joined Islamic Relief in 2012 as IRUK Media Relations Manager, and was appointed Head of Communications in 2015 before taking up his current position as Director of External Relations and Advocacy for Islamic Relief Worldwide.

Martin has helped Islamic Relief to increase its mainstream media profile and expand its campaigning work, producing hard-hitting advocacy reports on floods in Pakistan (2011) famine in Somalia (2012) disaster risk reduction (2013) and aid to Afghanistan (2014). He has over 20 years’ experience working in media, communications and marketing roles for international development and environmental charities.

Martin graduated from the University of London with a degree in English and Drama (1982-85) then trained as a journalist with a postgraduate diploma at City University (1986-87). He has previously worked for Christian Aid as Editor of Christian Aid News and Media Relations Manager (1988-97) for Oxfam as Regional Campaigns Manager (1997-2000) and at the Soil Association as Marketing Director (2001-2006), as well as working for a wide range of organisations as a freelance writer, researcher and communications consultant.

Tufail Hussain

Director of Islamic Relief UK

Tufail Hussain has 17 years’ experience in the humanitarian and development sector, leading on marketing and fundraising campaigns for several organisations before joining Islamic Relief UK in 2016 as Deputy Director. Tufail was appointed Director of Islamic Relief UK in 2019 and in 2021 provided valuable leadership as interim CEO of Islamic Relief Worldwide.

Tufail is driven by a passion for empowering disadvantaged youth and mentors a number of young people. He also works to strengthen engagement between British Muslims and wider society. Under his leadership, Islamic Relief UK has significantly increased its income and developed successful partnerships with communities across the country. He has travelled around the world to raise awareness of major emergencies such as the Syria, Yemen and Afghanistan crises and the floods in Pakistan and Sudan.

A father to 5 daughters and a son, Tufail is also a sports enthusiast and passionate Liverpool FC supporter. Tufail has run the London Marathon twice, raising over £35,000 for humanitarian causes.

Before joining Islamic Relief he was CEO of Orphans in Need, where he oversaw a new strategy that increased income from £2 million to £9 million in 3 years and opened up new UK and international offices. Tufail is also a trustee of the Muslim Charities Forum and a Director of TIC International (Islamic Relief Worldwide’s clothes recycling and trading arm).
Waseem Ahmad

Chief Executive Officer

Waseem Ahmad joined the Islamic Relief family over 24 years ago, serving as Programme Officer in the Balochistan province of south-western Pakistan before becoming Head of Programmes in Pakistan. Waseem then moved to Oxfam and Tearfund before returning to Islamic Relief to establish our mission in Malawi. Later serving as Head of Programme Funding and Partnerships, Waseem led the response to major crises across the globe, including the East Africa drought, Pakistan earthquake and the Indian Ocean Tsunami.

Waseem then served for nearly 6 years as our Director of International Programmes, during which time the charity secured and retained the coveted Core Humanitarian Standard certification in recognition of the quality of our programming. He was appointed CEO of Islamic Relief in May 2021.

With a special interest in community mobilisation and infrastructure, Waseem received an MSc in Project Planning and Management from the University of Bradford, as well as an MSc in Economics from Arid Agriculture University in Rawalpindi, Pakistan.

Waseem has also worked for Lepra Health in Action and is a member of the International Civil Society Centre’s Board of Trustees. The father-of-3 enjoys walking and playing football, and is a keen birdwatcher.